Marketing Blog #2

I myself is a great NBA fan. Recently, I saw an advertisement on NBA.com. It is about BC salmon facts.

One of the BC salmon advertisements is two banking guys talking about that they received an email from an oversea people saying he has 1 billion in the bank and has some trouble in his country. If any one could lend him a grand to help him out of the trouble, he will give the person half of his money. And both of them received the email which means if both of them lend the guy a grand, that guy will give all his money to them.

This sounds like a silly story.
But the marketing strategies is cool!
The story behind this advertisment is that due to excessive salmon fish farming, the BC wild fish have decreased significantly. And protesters want BC government inquiry into the cause of the disastrous decline of the 2009 Fraser River sockeye salmon. And protesters hope that government can give complete disclosure of the disease data from salmon farms.

This advertisement is cognitive, affective and behavioural. First everyone see this advertisement will find it silly and will laugh at it. So it brings a feeling for people. Then when the words come up "Imagine if we believed everything we heard. The way we do about farmed salmon" makes people think about what we have heard and whether should we believe what we have heard which is cognitive. It also indicates that we should not believe everything about farmed salmon and should begin to think about it. So it is behavourial

I think this advertisement did not promote a product but promoting and idea. This is hard to identify the needs of "customer" because it is can not satisfy people's certain needs like a can of coke or other things. But it can still be explained by Maslow's needs theory. First of all, if we care about salmons, we can protect them and thus protect the nature. In return, the nature will protect us which satisfy our needs for safety. Secondly, if we care about salmons, it shows our love for salmon and the nature and give us a sense of belonging. Thirdly, if we care about salmons and respect the nature, we will be respected by other people, thus giving us a sense of esteem. Finally, if we save salmons, we save the nature which is also saving ourselves, helping us achieve self-actulization. But i can not explain the physiological need and according to Maslow, lower need has to be satisfied first. So hope i can get someone help me solve it.

Here is the link for it: http://www.youtube.com/watch?v=86rCXZETiNY&playnext=1&list=PL7F6784AFAAD72F8B&index=69

Marketing Blog #1

Today when watching an NBA game, i saw an ads. from a Chinese brand Adivon.

It is a brand copying everything from Adidas. And its TV ads are gross and terrible.

Every Chinese is shamed of having one of its shoes. If a teenager wearing Adivon, he or she will 100% be laughed at.

Thus, i am thinking whats is their marketing purpose. Yes, now they are known by most of the chinese teenagers, but their image is negative. I think that they may want to make their brand known quickly by advertising it grossly and terriblely. That is the first step and they have done this. And their second step is to reverse their image by relating themselves to NBA teams. I think this is why it appeared at NBA courts. But i am not sure whether their marketing strategy is right or appropriate.

As i further researched, Adivon is actually backed up by a German Company. On the company's web page, it says they give priority to science and technology and keeping innovation. But in relaty, its design is ugly and our of fashion. The only strategy they are following is simply copying.

First blog for marketing

First blog!!

Pressure or no pressure?

My final is coming quickly and like a flood. Even though, I do not feel any stress as before. I do not know whether this is good or bad. I want to be stressed and really work hard, but I can not sense any feeling of stress. I am searching for the thing that I like. But I think that I have not found it yet. It is really painful to live in a house without any one to talk to. My roommate is a weird Chinese student. He never comes out when i am at the public area and never actively talk to others. I think we should understand each other more. Hope everything will be better!

Insight into China

These pictures tell you more about China!

New policy for Chinese TV broadcasting

A new policy has been put into effect. Chinese TV host can no longer use abbreviations in their broadcasting. Some word like NBA, USA, SUV and so on can no longer exist. If it is nessary to use abbreviations, Chinese translations must follow them. What a stupid policy. I don't get what the heck are those officials doing. Why do they ban those abbreviations.

Using abbreviations is for the convenience of audience and hosts. Once they are banned, i believe thousands of mistakes will be made. Maybe the excutive of CCTV( China Central Televsion) is afraid that these English items will gradually damage Chinese culture. But i don't think that Chinese culture is so fragile. On the other hand, those English items facilitate the internationalization of China, and make Chinese citizens civilized. I hope CCTV can give a good explanation to the world. What a dumb policy!

Love makes me strong

最近看了一部日本電視劇，叫Buzzer Beat。覺得身體里有什麽東西被點燃了，好像之前自己沉睡了很久，被這部電影一瓢冷水澆醒！

首先解釋一下什麽叫Buzzer Beat吧！Buzzer Beat 的意思就是籃球比賽中終場哨響前的絕殺球。投中這個球的幾率是很小很小的。這不僅需要實力，勇氣，還需要必勝的決心，和堅強的信念！

劇中的男女主人公就有著堅定不移的信念，不怕挫折的勇氣，和勇往直前的決心！兩個人是在彼此人生的低潮時期認識的，兩個人是因為追逐彼此的夢想而相愛的，兩個人也是因為追逐夢想而相隔異地，兩個人又是因為堅定的信念而破鏡重圓的。

因為我自己是一個籃球迷，然後和男主人公有一些共同的感受，所以我對著部日劇感觸頗深！可是為什麽去個題目是love makes me strong呢？love makes me strong是全劇的線索，也可能是全劇的精華了吧！兩個主人公，是因為彼此的愛與彼此的鼓勵才沒有放棄自己的夢想，才抵達了最後的成功。

是啊，現在又多少年輕人還有夢想，又有多少年輕人在為自己的夢想而努力呢？我自己以前就是一個有夢想的小孩，夢想著出國留學，夢想買一個小島，夢想改變中國的教育制度。但是現在的我，完全失去了以前的幹勁，失去了生活的目標。人們都說：浮生偷得半日閑。 為何用偷？那是因為閑來之不易，也說明人們喜歡閑，感受到閑給他們帶來的快樂。但現在的我很閑，課雖然很多，但是都很容易，所以不用花太多時間。但我卻感受不到快樂，感受不到幸福。也許，閑給人帶來的幸福就在那偷字上。只有幹著自己喜歡的事情，只有過著充實的生活，閑，才是一味幸福的調味品。只有像劇中的男女主人公一樣，為自己的目標奮鬥，才會感到幸福！

而現在充斥在年輕人生活當中的，很多很多的電視劇，給當代年輕人的，只有抽象的“love”。他們把love 放在一個設定好的環境當中，男女主人公肯定有一方很有錢，然後在這個前提下，就開始了曲折回繞的愛情。是，著樣的愛情很美，很誘人，但也很遙不可及，很空洞！著樣的love只會make me weak！我在網上和電視上看到一些人，他們會抱怨說我要是富二代就好了，或者有的人，依仗著上輩的一點點繼續就不停的花霍。他們沒有責任的概念，只想追求自己完美的愛情！他們沒有錯，因為他們接受到社會的訊息就是這樣的，他們認為人生就是用來享受和玩樂的！但是，他們就真的幸福嗎？沒有，他們沒有目標，沒有信仰，他們的愛情也沒有持久。因為，他們不會堅持，他們不會去克服逆境！

真的，只有love 和dream結合起來，人才會活得有意義。 這也是爲什麽我把我的部落格取名為dream island的原因了！第一篇部落格，希望大家喜歡！