According to Eugene Tan's blog, I think he had a great idea and
understanding of why Malaysia need to advertise for its Tourism Industry. Changing the image of Malaysia is a great project and can actually attract more people to visit Malaysia. But for me, i think this is not a complete solution to improve Malaysia's image and significantly increase its revenue from Tourism Industry. I think that Malaysia should improve the "product" itself. Just like luxury good and normal good, cities like Paris and LA are luxury good and are every one's dream place. But Malaysia may not be because it does not have a good image and normally people go there just for vocation. First, Malaysia should start some famous spot and develop it into high end and luxury vocation place and pay special attention to security of that place. Thus it can gradually turn its fame into a nice brand. All it can do other way around. Make it bad fame really world wide and everyone knows it. After that it then turn the image of this country. But this is really risky and may not work if not dealt carefully.
understanding of why Malaysia need to advertise for its Tourism Industry. Changing the image of Malaysia is a great project and can actually attract more people to visit Malaysia. But for me, i think this is not a complete solution to improve Malaysia's image and significantly increase its revenue from Tourism Industry. I think that Malaysia should improve the "product" itself. Just like luxury good and normal good, cities like Paris and LA are luxury good and are every one's dream place. But Malaysia may not be because it does not have a good image and normally people go there just for vocation. First, Malaysia should start some famous spot and develop it into high end and luxury vocation place and pay special attention to security of that place. Thus it can gradually turn its fame into a nice brand. All it can do other way around. Make it bad fame really world wide and everyone knows it. After that it then turn the image of this country. But this is really risky and may not work if not dealt carefully.Another blog that i want to comment on is Qi Zhong's blog about Coca cola, Qi Zhong identified that Coca-Cola use
d a variety of materials in its advertising and is developing all the way through its history. But something did not change is that it focused a lot on people's feeling and are always ahead of the trend. Its ads always encourage people to try its product and give people a feeling of freshness and happiness. Also its huge red Coca logo has a strong brand association which helps people identify its product without really know the logo or actually see the logo. And their ad campaign helps Coca successfully build up its brand and become the most known brand it the world.
d a variety of materials in its advertising and is developing all the way through its history. But something did not change is that it focused a lot on people's feeling and are always ahead of the trend. Its ads always encourage people to try its product and give people a feeling of freshness and happiness. Also its huge red Coca logo has a strong brand association which helps people identify its product without really know the logo or actually see the logo. And their ad campaign helps Coca successfully build up its brand and become the most known brand it the world.
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