Marketing Blog #1

Today when watching an NBA game, i saw an ads. from a Chinese brand Adivon.

It is a brand copying everything from Adidas. And its TV ads are gross and terrible.

Every Chinese is shamed of having one of its shoes. If a teenager wearing Adivon, he or she will 100% be laughed at.

Thus, i am thinking whats is their marketing purpose. Yes, now they are known by most of the chinese teenagers, but their image is negative. I think that they may want to make their brand known quickly by advertising it grossly and terriblely. That is the first step and they have done this. And their second step is to reverse their image by relating themselves to NBA teams. I think this is why it appeared at NBA courts. But i am not sure whether their marketing strategy is right or appropriate.

As i further researched, Adivon is actually backed up by a German Company. On the company's web page, it says they give priority to science and technology and keeping innovation. But in relaty, its design is ugly and our of fashion. The only strategy they are following is simply copying.