2011年3月17日星期四

Marketing Blog # 8

Advertising for Japan.


Recently there is a earthquake happened in Japan. Japan does not fear earthquake because there are too much earthquake happening in Japan and Japan's buildings are designed to be able to survive the earthquake. But the tsunami caused by the earthquake ruined everything on its way and destroyed a lot of towns in Japan which cause thousands of people homeless and thousands of injuries and death. On the left hand side is a picture showing a man rode a bicycle through an area hit by the earthquake and tsunami in Kesennuma. But is this event related to marketing? Yes! For sure, it is related to marketing because it helps Japan establish its brand and promote Japan to whole world by showing how Japan react to this disaster. People all gather in schools' playground or any open area and women and children are served with priority. They are perfectly organized without any regulation. Even after the tsunami, people still line up to call their family or friends, even the line is 30 meters long.




And another thing is that a nuclear power station is destroyed in the tsunami and its material is leaking outside which spread radiation to the area. The picture below shows that workers are struggling to avert meltdowns at the Fukushima Daiichi Nuclear Power Station. And the picture on the right hand side shows that medical workers screened a woman for possible radiation exposure in Hitachi City, Ibaraki Prefecture, on Wednesday after she was evacuated from an area within about 12 miles of the Fukushima Daiichi nuclear plant. She tested negative. Japanese government's quick and efficient reaction helps reduce the loss to the minimum. And this shows the world that Japan is powerful because it has well organized citizen and responsive government. But the result comes out disappointing because the station exploded three times and its really dangerous to cool it down or go rescue victims, Japanese government already forbid any people entering that zone. So no medical care can be delivered and people there will saddly seat there and wait to die. But i believe this is the best solution for all members of the country.

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