Marketing Blog # 7

I recently realized that i seldom saw apple ads on TV or Internet, but it is already known by millions of people and a lot of people are crazy about it. How can it achieve this magical result? I think it must be from its market positioning. Most high-tech product devalue very quickly, maybe three month later it is only half of its price. But Apple products never become cheap product with time changing. Apple only send its product for free with new products as promotions. This strategy helps differentiate itself as LV or Guggi in the high-tech industry which can be seen as luxury goods. Also, it leads a trend in the high-tech industry. Just as LV or Guggi do not need a lot advertisement, Apple does not too. Apple focus most of its financial support on innovation and personalization its products which helps it lead the trend in this industry. And each of Apple's release will result in a huge wave of purchasing trend.

With comparision to another brand Coca Cola which is also a well-known brand name, Apple spend only a little money on advertising. But Coca invested a huge amount of money in advertising. They are also consider a trend leader in its industry. In a recent survey, Coca is considered as the most well know brand in the world. And different from apple, Coca spent fairly less money on innovation. Even they did, its for market development which focus on develop new market. Such as, they created Zero Coca which focus on develop women's market who fears high sugar amount in the Coca. But Apple's innovation is for product development which is aimed at increasing the purchasing frequency and customer amount in its current target market to ensure its market share.