op plays, ads will appear during the loading time. And it is strange to find that half of the ads are for female fans. There are a lot of ads advertising products for female and soap and tissue which should be targeting housewife who will often purchase this product. This is strange but is reasonable and appropriate. Why? I do not understand before i took the marketing course. When our professor mentioned that NFL research illustrates that half 
of their fans are female, it is not hard to understand why they advertise like this. I feel like they segmented their market into product for male and product for female, and then sell their rights to advertise to them. This is just a website strategy of NBA and it is beyond lots of people's imagination. Also, I think NBA has a large portion of female fans because their ads for female product are more than ads for male products. I also want to talk about NBA's community involvement as an marketin
g strategy. They have a NBA Cares program which encourage each team to help their community to help children who are disabled or mentally disabled and give them care. This move shows NBA's value of sports is to make people healthy and never ever give up. I believe that this move will bring NBA at least two main benefits. First of all, they show their care for their fans or people who are not even their fans. So NBA fans when be loyal to them in return and they may even develop from loyal fans to people who advocate NBA which is a really powerful marketing tool--word of mouth. Secondly, they mainly help children and young people which may help NBA discover potential fans and develop them into their long term customers.
g strategy. They have a NBA Cares program which encourage each team to help their community to help children who are disabled or mentally disabled and give them care. This move shows NBA's value of sports is to make people healthy and never ever give up. I believe that this move will bring NBA at least two main benefits. First of all, they show their care for their fans or people who are not even their fans. So NBA fans when be loyal to them in return and they may even develop from loyal fans to people who advocate NBA which is a really powerful marketing tool--word of mouth. Secondly, they mainly help children and young people which may help NBA discover potential fans and develop them into their long term customers.
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